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wi_nexx

Digital Marketing Proposal

AMA Renovations

Google Ads
SEO
Social Media
Google Business Profile

Prepared for: Maria Karla Espinosa — AMA Renovations

Prepared by: Winexx Corporation

March 2026

1. Project Objective

Design and execute a comprehensive Digital Marketing strategy for AMA Renovations to increase online visibility, build a strong digital reputation, and generate consistent qualified leads across the Greater Toronto Area. This six-month strategy is built around Google Ads as the primary lead generation channel, supported by Google Business Profile management, Social Media content, and HomeStars — creating a balanced, cost-efficient marketing system that delivers measurable results and sustainable growth.

Online Visibility

Strengthen presence across Google Search, Maps, and social platforms in targeted GTA areas

Digital Reputation

Build credibility through consistent review acquisition and professional social media presence

Qualified Leads

Focus on high-intent users actively searching for renovation services in the GTA

Measurable Growth

Track performance with monthly reporting, live dashboard, and data-driven decision making

About Winexx

At WINEXX, we empower businesses of all sizes to operate more efficiently, move faster, and grow with absolute confidence. We combine cutting-edge innovation with unwavering professionalism, complete transparency, and a genuinely human touch. You are not just getting a service provider — you are gaining a partner who is invested in your success. Our expertise spans Digital Marketing & SEO, Google Ads & Paid Media, Social Media Management, Custom Web & App Development, AI Chatbots, IT Support, and Business Email Management.

2. Scope of Service

The following services are fully included in this proposal, designed to create a complete and integrated digital presence for AMA Renovations across the Greater Toronto Area.

Google Ads Management

  • Full campaign setup, structure, and keyword research
  • Ad copywriting and creative direction
  • Conversion tracking and Google Tag implementation
  • Remarketing and retargeting campaigns
  • Monthly bid adjustments and negative keyword optimization
  • Search term analysis and performance reporting

Google Business Profile

  • Full profile optimization (photos, services, business info)
  • 4 posts per month
  • Review monitoring and response management
  • Q&A management and new photo uploads
  • Google Ads linking and local visibility optimization

Social Media Management

  • Instagram and Facebook management
  • 12 posts per month (feed + stories)
  • Content design, copywriting, and scheduling
  • Meta Pixel setup and audience building
  • Brand consistency across platforms

HomeStars Profile Management

  • Profile creation and full optimization
  • Portfolio setup and review strategy
  • Review response management
  • Score monitoring and profile updates

Monthly Reporting & Strategy

  • Live performance dashboard
  • Executive PDF report monthly
  • One 45-minute strategy call per month
  • Continuous campaign optimization

Not Included

  • Google Ads advertising budget (billed directly to Google)
  • Professional photography or video production
  • Website development or redesign
  • Logo design or brand identity development
  • Paid placements on third-party platforms

3. Action Plan

The strategy is structured in six progressive stages, designed to build momentum, optimize performance, and scale results over the six-month engagement.

Stage 1

Research & Analysis

  • Keyword research focused on renovation services across the GTA
  • Competitor analysis and market positioning review
  • Review of initial website traffic behavior and conversion opportunities
  • Manual CPC bidding strategy with strict budget control
Stage 2

Setup & Audit

  • Full Google Ads campaign setup and structure
  • Conversion tracking, analytics, and Google Tag implementation
  • Google Business Profile full optimization
  • HomeStars profile creation and setup
  • Meta Pixel installation and audience configuration
Stage 3

On-Site Optimization

  • Review and improvement of website conversion elements
  • Optimization of contact forms and call-to-action placement
  • Mobile performance verification
Stage 4

Campaign Launch & Growth

  • Launch Google Ads campaign — recommended start: Bathroom Renovation
  • Activate Google Business Profile posting and review acquisition
  • Begin social media content calendar (Instagram & Facebook)
  • Start structured HomeStars review campaign
Stage 5

Retargeting & Refinement

  • Launch retargeting campaigns for website visitors
  • Refine keyword targeting based on real search term data
  • Focus budget on highest-performing GTA locations
  • Scale to additional services (Kitchen, Basement) based on results
Stage 6

Performance Review & Adjustment

  • Monthly performance reporting and dashboard update
  • Continuous campaign optimization
  • Strategy adjustments based on data and client feedback

4. Investment & Payment Terms

Transparent and competitive pricing with flexible service options designed to fit your business goals and current stage of growth.

Initial Setup — One-Time Payment

Service CAD
Google Ads: Full Campaign Setup $750
Google Business Profile: Full Optimization $250
Social Media: Initial Setup & Branding $350
HomeStars: Profile & Directory Setup $200
Total Initial Setup $1,550 + HST = $1,751.50 CAD

Monthly Management — Months 1 to 6

Service CAD
Google Ads: Monthly Management & Optimization $450
Google Business Profile: Monthly Management $150
Social Media: Monthly Content Management $200
HomeStars: Maintenance & Review Management $200
Monthly Report + Strategy Call Included
Total Monthly Management $880 + HST = $994.40 CAD

Google Ads Advertising Budget

The Google Ads advertising budget is billed directly to Google by the client and is not included in WINEXX management fees. Recommended starting budget: $1,000 – $1,200 CAD/month, to be scaled based on Month 1 performance results.

Option 1

$1,550

+ $201.50 HST = $1,751.50 CAD

Setup Only

  • Full configuration of all accounts and platforms
  • Google Ads campaign structure built and ready
  • Google Business Profile fully optimized
  • Social media accounts configured and branded
  • HomeStars profile created and set up
  • Client takes full control after delivery

Payment Methods Accepted

Interac e-Transfer Credit / Debit Card Direct Deposit Bank Transfer

5. Expected Results

The following projections are based on current budget allocation, market competition in the GTA, and progressive campaign optimization over the six-month period. Results are realistic estimates based on industry benchmarks — not guarantees.

15–20

Verified reviews target within 6 months across Google and HomeStars

2–6

Estimated qualified leads per month in Months 1–2

4–10

Estimated qualified leads per month in Months 3–6

10–20%

Expected improvement in cost efficiency over the six-month period

ROI Context — Why This Investment Makes Sense

A single bathroom renovation in the GTA generates between $8,000 and $25,000 CAD. Even at a 25% close rate on Month 1 leads, one closed project covers the full month's investment — making this strategy a high-return, low-risk decision for AMA Renovations.

Period Estimated Qualified Leads
Month 1 – 2 2 – 6 leads per month
Month 3 – 6 4 – 10 leads per month

6. Key Metrics

The following metrics will be monitored and reported monthly to ensure the campaign stays on track and delivers measurable results. All metrics are tracked in real time through a live performance dashboard.

Visibility Metrics

  • Ad Reach and Impressions
  • Google Business Profile Views and Actions
  • Social Media Reach and Engagement Rate

Traffic Metrics

  • Website Sessions (Paid & Organic)
  • Click-Through Rate (CTR)
  • Bounce Rate & Avg. Session Duration

Lead Generation

  • Total Lead Volume (calls + forms)
  • Cost Per Lead (CPL)
  • Cost Per Acquisition (CPA)

Conversion Metrics

  • Lead-to-Client Conversion Rate
  • Number of New Clients Acquired
  • Quote Requests Generated

Campaign Performance

  • Return on Ad Spend (ROAS)
  • Quality Score (Google Ads)
  • Cost Per Click (CPC)

How We Report

  • Real-time live performance dashboard
  • Monthly executive PDF report
  • 45-minute strategy call per month

7. Next Steps

Getting started is simple. Follow these steps to officially kick off your Digital Marketing strategy with Winexx.

1

Review This Proposal

Read through all sections carefully, including the scope of service, pricing, and terms. Feel free to reach out with any questions.

2

Select Your Preferred Option

Indicate whether you prefer Option 1 (Setup Only) or Option 2 (Setup + Full Monthly Management for 6 months), so we can tailor the contract accordingly.

3

Proposal Acceptance

Confirm your acceptance of this proposal. A formal service contract will be sent outlining all agreed terms and deliverables.

4

Initial Payment

Submit the initial setup payment of $1,550 + HST upon signing the contract to officially commence the project.

5

Kickoff Meeting

We will schedule a kickoff call to align on strategy, confirm access to all required accounts, and define the first month's priorities.

Project Launch

Campaign setup begins immediately. WINEXX takes full responsibility for managing, optimizing, and reporting on all digital marketing activities.

Download This Proposal

Save a copy for your records

Download as PDF

Proposal Acceptance

Once this proposal is confirmed and the preferred service option has been selected, a formal service contract will be sent to you outlining all agreed terms and deliverables. Upon signing the contract and receiving the initial payment, the project will officially commence and WINEXX will begin working on delivering the best possible results for AMA Renovations.

Questions? Ready to Get Started?

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